MeatWork.ie brand kit

Logos, colours and fonts for anyone writing about MeatWork.ie, linking to the site or promoting a job listed here. Everything on this page is free to use for that purpose.

Logos

Horizontal logo

Horizontal logo

The main logo. Use it wherever there is room.

1030 x 194 PNG

Download
Square logo

Square logo

Profile pictures and square spaces.

1000 x 1000 PNG

Download
MW icon

MW icon

Favicons, app icons and anything under 64px.

512 x 512 PNG

Download
One-colour logo

One-colour logo

For print or places where red clashes.

1030 x 194 PNG

Download

Colours

MeatWork Red comes straight from the logo. Navy carries the text. Green and amber are small accents and should never take over a layout.

Aa
MeatWork Red #C41E3A RGB 196, 30, 58

Primary. The logo block, headers, buttons and social backgrounds. White text on it passes WCAG AA (5.8:1).

Aa
Deep Red #8E1329 RGB 142, 19, 41

Hover and pressed states, and red text on light backgrounds.

Aa
Navy #20314D RGB 32, 49, 77

Headings and body text. The one-colour logo.

Aa
Pasture Green #76B053 RGB 118, 176, 83

Accent for search buttons and success states. Use navy text on it, not white.

Aa
Link Green #3D6B28 RGB 61, 107, 40

Text links on white or off-white.

Aa
Amber #EC8B35 RGB 236, 139, 53

Small highlights such as new or closing-soon tags. Navy text only.

Aa
Butter #FFF6BC RGB 255, 246, 188

Background for featured job listings.

Aa
Blush #F8E8EA RGB 248, 232, 234

Soft red tint for panels and secondary text on red.

Aa
Off-white #F8F8F5 RGB 248, 248, 245

Page background.

Aa
Slate #4C5768 RGB 76, 87, 104

Secondary text and captions.

Fonts

Roboto Slab is the logo and headline font. It is free from Google Fonts. Headlines use Bold (700).

Body text uses the system sans-serif stack the site runs on: Avenir Next on Apple devices, Segoe UI on Windows, then Helvetica or Arial.

Using the logo

  • Keep the red block. The white MEAT box and white WORK sit inside it.
  • Leave clear space around the logo at least as wide as the letter M.
  • Keep the horizontal logo at least 120px wide on screen. Below that, use the MW icon.
  • Don't stretch, rotate, outline or add shadows to it.
  • Don't recolour it. Use the navy one-colour version when red won't work.

Writing the name

Write MeatWork.ie the first time, and MeatWork after that. One word, capital M and capital W.

Not "Meat Work", "Meatwork" or "MEATWORK" in running text.